Personal Data Processing Policy and Declaration of Transparency


The team of Newtrend Agency Ltd. allowed to use the trademark of DigitalKidZ (hereafter referred to as “DIGITALKIDZ”) is strongly committed to the protection of personal data. This Personal Data Collection Policy and the Declaration of Transparency describe why and how we collect and use personal data for the purposes of our activity when we collect and use it.


We handle the security of all data with great responsibility. We implement well established Internal Rules for Information Security and Protection of Personal Data. We regularly review the appropriateness of the measures we apply to keep the data protected.

Legal basis for the processing of personal data

We will process your personal data on the basis of legal requirements and in accordance with the Internal Rules on Information Security and Protection of Personal Data.

Please read this Personal Data Collection Policy and Declaration of Transparency carefully before using the Website or submitting your personal information, whether electronically, on the Website or on paper, as with the provision of your personal data you agree to the Policy’s terms.

If you do not wand us to process your personal data in the manner described in this Personal Data Collection Policy and Declaration of Transparency, please do not provide it to us.

The provision of personal data on your behalf is voluntary in order to use certain services provided by us and the use of the Website and/or access to it. Please note that in some cases we will not be able to provide you with the service or goods you have requested if you do not provide us with the necessary information.

Please also note that in certain cases your consent to the processing of personal data may not be necessary if DigitalKidZ has another legal basis, e.g. compliance with statutory obligations.

Who processes and is responsible for your personal data?

Newtrend Agency Ltd. (“DigitalKidZ”, “we”) is a legal entity, Unified ID Code 202565114, which collects, processes and stores your personal data under the terms of this Privacy Policy.

Newtrend Agency Ltd. is an administrator of personal data within the meaning of the Personal Data Protection Act (PDPA). You can contact us at any of the following locations:

Registered address: 1616 Sofia, Bulgaria,  28 Layosh Koshut Str., e-mail:

Categories of personal data processed by DigitalKidZ

DigitalKidZ may process publicly available personal data and/or personal data provided by you. The main types of personal data processed are:

  • Personal identification information (including name, National ID No., ID document No., place of residence, citizenship, language of communication, etc.);
  • Information about the sphere of activity (including education, educational institution, workplace, work position, etc.);
  • Contact details (including postal and e-mail addresses, telephone and fax numbers, etc.);
  • Financial information (bank account, etc.);
  • Information about a representative (legal representative or proxy of one) of our customer that is a legal entity;
  • Data from the communication between us and you, your habits, preferences and satisfaction with our services (activity when using the services, complaints, requests, etc.);
  • Information about visits to the Website and the use of the Website, including operations and history of using the Website;
  • Data obtained from the performance of obligations deriving from regulatory deeds (i.e. data arising from inquiries, regulations, investigative bodies, notaries public, tax offices, courts, enforcement agents);
  • Data obtained from the performance of contractual obligations (including name, address, telephone and/or e-mail address, etc.).
  • Data for access to a portal for online orders (e-mail, delivery address).

DigitalKidZ may process data prepared and generated by DigitalKidZ in the process of providing the services:

  • data about the terminal electronic communication device used, the type of the device, the operating system used, the IP address, the location;
  • data about your preferred goods and services
  • video recording when visiting the DigitalKidZ offices/sites;
  • data obtained from comments on the Website.

In order to ensure the proper performance of the services and obligations arising from contracts with customers, DigitalKidZ has the right to process any information that is available in public registers (including a public database and data disclosed on the Internet), as well as information about customers received from third parties with regard to law enforcement.

DigitalKidZ has the right and is obliged to verify the authenticity of the personal data stored in the database and requires you to verify the data and, if necessary, correct or validate the authenticity of your data.

Different types of personal data can be processed on their own or in combination with one another.

Purposes and legal grounds for processing of personal data

Processing of personal data that is necessary for the conclusion or performance of contracts with us or in connection with the preparation for concluding contracts with us.

DigitalKidZ processes your data for the following purposes:

  • Identifying a customer upon: concluding a new or changing an existing contract with us; explanations of the services used; performance of a concluded contract.
  • Making proposals for signing contracts, sending pre-contractual information and a draft contract;
  • Data obtained from you in fulfilling obligations arising from contracts concluded with you or a company represented by you, exercising of rights and ensuring the performance of contracts by our customers;
  • Service and response to customer complaints / inquiries / petitions / claims;
  • Payment of obligations, rescheduling of amounts due.

In fulfilment of its legal obligations, DigitalKidZ processes your data for the following purposes:

  • Issuing of invoices;
  • To carry out tax and social security control by the respective competent authorities;
  • Obligations stipulated in the Accountancy Act and the Tax and Social Security Procedure Code and other related regulatory deeds in relation to the keeping of proper and lawful accounting

DigitalKidZ processes the relevant data provided with the explicit written consent of the customer for their processing for the following purposes:

  • For direct marketing of products and services; an electronic newsletter;
  • Data provided by you when participating in raffles, polls, games, etc.

Processing is necessary for the purposes of the legitimate interests of DigitalKidZ.

  • For scientific purposes, security and protection of the interests of visitors and employees, DigitalKidZ can use video surveillance equipment to make video recording when visiting am DigitalKidZ’s office
  • In connection with DigitalKidZ’s research and development and statistical purposes
  • Evaluation and establishment of user satisfaction, as well as the effectiveness of the advertising we offer you and others, and meeting your expectations by presenting adequate advertising;
  • Analysis of the data about the purchase history, preferences and behaviour of the customers;
  • In order to protect the Website from obscene and indecent comments and unfair competition, when commenting on the Website we require identification by name and e-mail.

How and when we share personal data

We will share personal data with others only when we have a legitimate right to do so. When we share personal data with others, this happens on the basis of contractual agreements and security mechanisms in order to protect the data and comply with our standards of protection of personal data, as well as the requirements of confidentiality and security.

Personal data stored by us may be transferred to:

  • Third-party providers that provide us with applications / functionality, IT services or data processing services.
  • We use third parties to assist us to provide our services, as well as help us with providing and managing our internal IT systems. For example, information technology providers, cloud service providers, identity management, website hosting and management, data analysis, data backup, security and storage services. Servers that support this cloud infrastructure are located in secure data centers around the world and personal data can be stored in any of them;
  • Third-party providers that otherwise assist us in providing goods, services or information;
  • Auditors and other professional consultants;
  • Law enforcement authorities, other governmental and regulatory agencies or other third parties as required by and in accordance with the applicable laws;
  • Sometimes we may receive claims from third parties who have the right to request information about personal data, such as to verify whether we comply with the applicable laws and regulations so as to investigate a suspected offense in order to establish, exercise or protect legitimate rights. We will only fulfil requests for provision of personal data when it is permitted to do so in accordance with the applicable laws.

Rights of individuals and how to exercise them

Individuals have certain rights to their personal data. Data controllers are responsible for the implementation of these rights. When we decide how and why personal data is processed, we are the administrator of that data. Below we include additional information about the rights that individuals have and how they can exercise them.

Access to personal data

You have access to your personal data that we hold as an administrator. Those rights can be exercised by accessing the information you have provided in the DigitalKidZ database.

Change of personal data

In order to update your personal data, you can send an e-mail to the administrator of the database that has been listed as administrator.

When practically possible and once we have been informed that some of our personal data we have processed is no longer correct as they were submitted at the date of the Annual Return, we will make changes (where appropriate) based on your updated information.

Right to restrict or oppose the processing of personal data

You may restrict or object to the processing of your personal data at any time on reasonable grounds relating to a particular situation, unless processing is required by law.

In that case, we will no longer process or restrict the processing of personal data, unless we can prove insurmountable legitimate reasons for the processing or the establishment, exercise or protection of legal claims.

Other rights of data subjects

This Personal Data Collection Policy and Declaration of Transparency is intended to provide information about what personal data we collect about you and how it is used. In addition to the right of access, alteration and restriction or opposition to processing mentioned above, individuals may also have other rights with respect to the personal data we process, such as the right to erasure / deletion and the right to data portability.


We hope that you will never have to, but if you still need to file a complaint about the use of your personal data, please send an e-mail with your complaint to the administrator of the database to We will look into and answer all the complaints we receive.

You also have the right to file a complaint with the Commission for Personal Data Protection. For further information on your rights and filing complaints to the Commission for Personal Data Protection, please refer to its official website